Comment Your Way Into Senior People's Networks
A cold DM to a senior leader gets ignored. A sharp, regular comment on their posts gets you noticed — and warms the door for everything else. Today you start the strategic-comment play.
The idea
Strategic commenting means leaving thoughtful, valuable comments on the posts of people you want to be in front of — senior leaders, hiring managers, people in your target field. A cold DM is easy to ignore; a sharp comment is public, low-pressure, and seen by them and their whole audience. Do it consistently and two things happen: the person starts recognising your name, and their followers discover you. It is the warm-up that makes every later ask — a connection, a referral, a conversation — far more likely to land.
Who is this for?
Varun Khanna
Junior PM · Noida
Varun wanted to break into product leadership but his cold messages to senior PMs went unanswered.
He picked 8 product leaders and left one genuinely useful comment on their posts a few times a week — adding an example or a sharp question, never "great post."
After six weeks, two of them recognised his name and accepted his connection; one referred him to a role. He never sent a pitch — the comments opened the door.
"You can't DM your way into someone's attention. But you can comment your way in."
What you'll get
A target list of people to reach
10 senior people whose attention would help your career.
A "valuable comment" formula
How to comment so you add value, not noise — and get noticed.
Onto senior people's radar
A repeatable way to become a familiar name to people above you.
Warm doors for later asks
Connections, referrals and chats that actually get a yes.
Watch
Tommy Clark · engagement strategy · ~6 min
Do the challenge
1Pick 8–10 people worth being seen by
List senior people whose attention would actually help: leaders in your field, hiring managers at target companies, respected voices in your niche. Follow them so their posts reach you.
💡 Pick people who post regularly — you need a steady stream of posts to comment on. A brilliant person who never posts gives you nothing to engage with.
2Learn the "valuable comment" rule
A good comment does ONE of: adds a specific example, shares a relevant data point, asks a sharp follow-up question, or respectfully adds a different angle. Never "Great post!" or "Thanks for sharing" — those are noise and get ignored.
3Comment early and consistently
Comment within the first hour of their post (early comments get seen most) and aim for a few people, a few times a week. Consistency is what turns you from a stranger into a familiar name — one brilliant comment won't; twenty good ones will.
💡 Here is a LinkedIn post I want to comment on: [paste post]. My background: [role/expertise]. Write me 2 thoughtful comment options that ADD value — one with a specific example from my world, one with a sharp follow-up question. Keep them short, genuine, and not flattering or generic.
4Only then make the connection
After a few weeks of visible, valuable comments, send a connection request that references your exchanges: "I've enjoyed your posts on X and our back-and-forth on Y." Now you're not a stranger — you're someone they recognise.
Your template
STRATEGIC COMMENTING — Comment Your Way In
① MY TARGET LIST (people whose attention would help, who post often)
1. ____ 2. ____ 3. ____ 4. ____ 5. ____
6. ____ 7. ____ 8. ____ (follow all of them)
② THE VALUABLE-COMMENT RULE (do ONE, never "great post")
• Add a specific example from your experience
• Share a relevant data point or resource
• Ask a sharp follow-up question
• Respectfully add a different angle
③ THE CADENCE
• Comment within the first hour of their post
• A few people, a few times a week, consistently
④ THE CONNECTION (after a few weeks of visible comments)
"Hi [name] — I've really enjoyed your posts on [topic] and our
exchange on [specific thread]. Would love to connect."
GOAL THIS WEEK: 8 targets followed · 10 valuable comments left · 0 "great post"sKnowledge Check
5 quick questions to make sure the main ideas landed.
Know someone who needs this?
Share the challenge — streaks are more fun together.
Tomorrow
Zoom Out, Then Commit — Your 5-Year Vision in One 90-Day Goal
A 5-year vision without a near-term goal is a daydream; a 90-day goal without a vision is busywork. Today you connect them — and commit to the one 90-day goal that moves you toward the life you want.
